How We Do SEO

The smartest thing a business can do upon start-up is to create and publish a website with rich and well-structured content before any other marketing efforts. When a website is interesting and informative to its live readers and easy to follow for the bots, there’s absolutely no better way to generate warm leads for your company. And the greatest thing about this wonderful money-making marketing tool is it works for you 24/7!

Below are some of tasks involved in SEO:

• Content: Creating informative and keyword rich content in a structured pattern qualifying  human and robot visitors
• Coding/Technical: Analyzing and fixing a website to make sure it is properly coded; images are the correct size and tagged correctly, as well as other technical aspects to make sure the site loads quickly and there are no obstacles in the way to distract or misdirect the search engine robots (aka: spiders).
• Meta Tags: These tags are used on each page or post of your site and serve as instructions to direct the search engine bots how to index your page for online keyword searches.
• Site Structure: When a page is structured and written well for optimization, this will encourage longer page visits and qualify warm prospects better than any other form of media (paid advertising, social media, directories, etc.). It literally creates a “breadcrumb” path for both humans and bots to follow.
• Backlinks: A method used to create pathways to and from your website. We will identify relevant sites and directories online to include your website url.
• Blogs: Articles and blogs provide the ability to use keywords or phrases in your written content which couldn’t be used as easily on the actual web pages. For example, the key phrase “cheap carpet” is not a phrase most companies would prefer to use when describing their product or service on the actual informational pages. However, articles and blogs include more creative writing and usually have more room to wiggle with keywords and phrases. Blogs are also great tools to use on social media and have the ability to become backlinks themselves when posted on (linked to) other sites.
• Social Media: Creating profiles on social media platforms (i.e. Facebook, Twitter) and routinely  posting, sharing and interacting with other users will help to brand your product and/or service, as well as attract new visitors to your website.  The more page visits your site receives and the longer visitors stay on the pages, the better your website’s page ranking will be. And sometimes interaction on social media can end up as backlinks!

If you have any additional questions or concerns, please feel free to contact us. Sunshine SEO provides only honest, white hat SEO services. We accept only a limited amount of clients to make sure any client we make a commitment to gets top quality service and increased online traffic.

Our number one priority is “helping our clients to get more customers”.

Find out more about our white hat SEO services in South Florida by calling 561-247-2605, or simply contact us online. We look forward to speaking with you.